January is always a busy time at the Logs End showroom. Over the last four weeks, our team has been fortunate to meet with many interior designers, design-build teams, and homeowners who are ramping up their 2023 projects! Based on our conversations, we already have a couple products that are proving to be frontrunners.


Clients and interior designers continue to gravitate to the Logs End French Cut Oak Flooring. Its unique style and beauty lends itself to a variety of home styles, and the high durability and versatility are prized by those with growing families and pets. Combine these factors with the elegant grain patterns and uniform colour of French Cut Oak, and the result is a refined and sophisticated look. Additionally, French Cut Oak is a hard and dense wood species, making it an excellent choice for high-traffic areas in business and corporate settings.


A longstanding classic standard in wide plank flooring, it appears that Logs End White Oak Flooring is once again catching the attention of showroom visitors. The warm reddish-tones and rich patina give this flooring a timeless and traditional elegance. With the application of contemporary finishes, the vertical grain patterns are highlighted making it a popular choice for homeowners who want flooring that remains pristine even after years of wear. Added bonus: Logs End White Oak flooring is available in Flat Sawn and Rift & Quarter-sawn.

While the Logs End French Cut Oak and White Oak flooring are topping the must-have lists, we’re also seeing increased demand for Hickory, Hard Maple, and Ottawa River Reclaimed Pine.

All told, if there is one thing we’re seeing this early in the year, it’s that selecting a natural wood flooring solution is an essential part of the home design and renovation process.

stylehaus euro oak interior

About Logs End

Logs End is a hardwood flooring company with a difference. Instead of only cutting down new-growth trees, we focus on retrieving “lost” timber from the heyday of 19th-century Ottawa Valley logging operations. Many of our logs are recovered through diving operations on the Ottawa River, its tributaries and small lakes. Based out of Ottawa, Logs End is Canadian owned and operated, and is the country’s leading supplier of historic old growth flooring. Meet the team »